We’ll begin with an introductory meeting to get to know each other and dive deep into your brief, brand values, and campaign objectives. Drawing on my passion for storytelling and authenticity, I contribute not only as a photographer but as a creative director — helping shape the concept, moodboards, and overall visual narrative. This collaborative stage ensures the campaign’s look and feel resonates emotionally and strategically with your audience. During this meeting, we’ll also cover practical details such as the number of images required, file formats, licensing needs, and any initial questions.

In our second meeting — or via email if preferred — I’ll share moodboards, a project estimate, and the terms and conditions. Together, we’ll confirm the number of shots, shot types, and final costs. Once everything is agreed upon, I’ll send over the necessary paperwork for your review and signature before we move forward with the shoot. With the creative direction clear, I then meticulously plan every visual detail — from set design and prop selection to lighting setups using high-end equipment like the Phase One IQ4 and Profoto/Broncolor systems. This careful preparation lays a strong foundation for visuals that are both striking and thoughtfully composed, supporting the campaign narrative and aligning perfectly with your brand’s identity.

The shoot begins! I’ll keep you informed throughout both the shooting and editing stages, ensuring you’re always up to date on the project’s progress. If we’ve agreed to include behind-the-scenes content for your socials, this is when it will be captured. On set, I combine expert lighting, composition, and set design to create images that elevate everyday objects or reimagine your hero products with a fresh, creative perspective. I lead the creative execution while remaining flexible and responsive to feedback and evolving ideas, making sure the imagery is bold, intentional, and perfectly on-brand.

After the shoot, I carefully retouch and enhance images to ensure consistency with the campaign’s tone and style. Once all images are shot and expertly edited, you’ll have a final review to confirm everything meets your expectations. Upon your approval, the final images will be delivered via your preferred platform — ready for you to enjoy and use as you wish.