In this advertising series for Mr. Kipling, I reimagined characters from Alice in Wonderland through a playful, visually rich lens. Each image draws inspiration from a specific character, with carefully crafted colour palettes that reflect their iconic costumes and personalities — from the whimsical charm of Alice to the eccentric flair of the Mad Hatter.

By blending the fantastical world of Wonderland with Mr. Kipling’s famously ‘exceedingly good’ cakes, the series creates a vibrant, imaginative space where storytelling and product meet. The result is a collection of character-driven visuals that are both nostalgic and visually striking, celebrating the magic of childhood classics with a sweet, contemporary twist.