DUREX

This series is a light-hearted advertising campaign that uses humour to promote safe sex, playing on Durex’s long-standing use of wit and cheekiness in its past advertising. The aim was to create visually playful, tongue-in-cheek imagery that reflects the brand’s personality while reinforcing the message that sex and protection don’t have to be serious.

By aligning with Durex’s established marketing tone — bold, clever, and refreshingly honest — the campaign uses humour as a tool to make condom use feel approachable, positive, and completely normal. The result is a series of bold, conversation-starting visuals that fit seamlessly within the Durex universe while offering a fresh, creative spin.